How did Americans gain from the boom?

  • The economy was stable with continuous employment and wages increasing so that workers had money to buy consumer goods

  • The industrial areas of the north and west in particular prospered

  • As did workers in the newer industries

  • More women went out to work too

  • And life for some women became freer and women were more independent

  • Americans also had the confidence to buy things on credit

  • Mail order catalogues made goods available across the country

  • Domestic products like vacuum cleaners, electric irons and washing machines became more widely available making household chores easier and saving people time; and fridges helped enhance the quality of life as well

  • Radios and record players became widely available; telephones too – life at home was more fun if noisier!

  • Flushing toilets became widely available too

  • New technology brought new, cheaper materials such as rayon

  • Ready to wear clothes became widely available

  • Transport improved and became more affordable, especially cars, giving more freedom to move around

  • The leisure industry, sport and the entertainment industry all took off too: the cinema, record sales, baseball, boxing

  • For those who could afford it, shares in companies were bought and sold often on the margin which gave income in the form of dividends